Baby essentials · delivered across Europe

Thoughtful gear for the first years.

From first sleeps to first steps — a small, carefully chosen range of sleep, travel, play and care essentials that make everyday parenting a little easier.

Shop all products See the bundles

€ 4.99 shipping iDEAL & cards Safe, tested materials

42 essentialshand-picked, not endless scroll

€ 4.99 shippingFlat rate, every order

30-day returnsPlus EU right of withdrawal

Secure checkoutiDEAL, cards, PayPal

Dutch businessKvK 42108159 · support by email

Value sets

Bundles — buy the set, pay less

Items chosen to work together, put into one set. Add the set to your cart and the discount comes off automatically — no code needed.

Save $10

Sleep Bundle

White Noise Machine with Night Light · Silicone Night Light with Touch Control

~~$89.00~~ $79.00

View the set

Save $10

Feeding Bundle

3-in-1 Hands-Free Baby Bottle 300ml · Portable USB Bottle Warmer · Baby Pacifier Clips

~~$106.00~~ $96.00

View the set

Save $8

First Meals Bundle

Silicone Baby Feeding Set · Spill-Proof Gyro Bowl

~~$73.00~~ $65.00

View the set

Save $10

On-the-Go Bundle

Foldable Travel Cot with Mosquito Net · Foldable Waterproof Changing Mat · 360° Rotating Leather Pram Hooks

~~$101.00~~ $91.00

View the set

Bundle discounts are set in euros and are converted at checkout.

Shop by need

Find it by moment of the day

Little collections covering sleep, outings, play and bath time.

5 products SleepEverything you need for a good night's sleep for your little one. View all

11 products On the goEverything you need for smooth adventures with your baby, wherever the day takes you. View all

11 products Development and toysThe essentials every parent swears by. View all

11 products Bottles & feedingFeeding is half of the first year. View all

6 products Bath & careBath time, grooming and the everyday care routine — from a foldable baby bath with a built-in thermometer to a gentle electric nasal aspirator. View all

3 products BabyproofingThe moment they start pulling themselves up, your living room changes. View all

Across the collections

A little bit of everything

A cross-section of the range — tap any item for details and options.

Bottles & feeding

Curated

A small, honest range

No endless catalogue. Every item is here because it genuinely helps in the first years.

Safe

Materials you can trust

Food-grade silicone, BPA-free plastics and soft, washable fabrics.

Flat rate

€ 4.99 delivery across Europe

Every order tracked, one flat rate. Pay with iDEAL, card or PayPal.

Good to know

Questions parents ask us

The practical details — shipping, returns and payment.

+What does shipping cost?

€ 4.99 per order, however much you order. The same rate applies to every country we ship to.

+How do the bundles work?

Each bundle is a set of products that work together. Add every item from a set to your cart and the discount is taken off automatically at checkout — no code required.

+Can I return something?

Yes — 30 days to send it back, on top of the statutory 14-day EU right of withdrawal.

+Which payment methods can I use?

iDEAL, Visa, Mastercard, Bancontact and PayPal.

+Where do you ship to?

The Netherlands and Belgium, across the European Union, the United States, Canada and Australia.

+Are the materials safe for a baby?

Everything in the range is chosen for that: food-grade silicone, BPA-free plastics and soft, washable fabrics. Material details are listed on each product page.

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Thoughtful gear for the first years.